The Rise of Christian Media Under Trump

The Rise of Christian Media Under Trump

Mike Huckabee’s got a new gig. The former Arkansas governor will kick off a new show on Trinity Broadcasting Network in October, featuring music, faith, and some good old-fashioned politics. He’ll have an auspicious first guest: Donald Trump.

This planned appearance makes perfect sense in the Trump world of power and influence. The president reportedly thrives on television, but his own appearances have been more tailored to reach a core audience: white Christians. He has appeared on a number of Christian shows, doing interviews with Raymond Arroyo of the Catholic network EWTN and the Christian Broadcasting Network titan Pat Robertson.

Huckabee, an early Trump supporter and frequent surrogate for the administration on Fox News, represents a very specific segment of evangelicals: those who are predominantly white, fairly conservative, and actual fans of the president. Like other religious leaders, he claims to speak for his entire religious community, when in fact evangelical Christians are extremely divided over this political moment.