The Super Bowl delivers advertisers a stunningly large audience watching live along with the added value of the rating, analysis, and dissection of each ad before as well as after the game.

Last year’s game, when the Denver Broncos beat the Carolina Panthers, drew 111.9 million viewers, according to¬†Nielsen. That’s down a small amount from the previous year, but it’s good enough to be No. 2 of all time.