“We hit this story right. We built it right, we communicated it right, and we got remarkable PR coverage out of it. We ended up with our doctors talking to Oprah and Dr. Oz.”
Over the past 150 years, food companies and marketers in other parts of the world have taken eating in a more visually thrilling direction. They have used dyes to alter mass-produced foods—sometimes to make them less “natural” looking (cakes with bright-blue icing), sometimes to make them more “natural” looking (pickles made greener to fit with consumers’ expectations).
Both intentions are, upon further inspection, sort of strange.