Sinclair is the biggest owner of local TV in the US, and may soon reach 72% of American households if a proposed $4bn takeover of a rival is approved by federal regulators. It is accused by critics of having a conservative bias, which it denies.
Most Americans don’t know it exists. Some refer to it as an “under-the-radar company.” Unlike Fox News and Rupert Murdoch, virtually no one outside of business circles could name its CEO. And yet, Sinclair Media Group is the owner of the largest number of TV stations in America.
Sinclair already has 173 local news stations. The combined operations of the two companies will create the largest-single group of local TV stations. The acquisition is subject to regulatory approval, but the Trump administration’s FCC has signaled its openness to media consolidation.
This is another victory for conservatives in the battle for the hearts and minds of average Americans – especially those vulnerable to the type of “bumper-sticker” philosophies promoted by President Trump and the GOP.